ChampionChip TimePoint will be one of the important spearheads of the Great Activity Campaign.

On May 10th a campaign to improve the health of the nation of the UK was made public in Manchester. The target of this campaign is to increase activity and to get millions of people in the United Kingdom to clock up one hundred million miles per year through walking, cycling, running (and so on) by 2012. A dozen of TimePoints in various cities all over the country will form The Great Way.

The Great Activity Campaign is intended to culminate in the biggest ever mass participation event seen in Manchester in spring of 2012, with over 100.000 people taking part.

With the slogan Take to the Streets, the initiative was launched by the Minister of Sports. Aimed at increasing activity and improving fitness to fight obesity, the Great Activity Campaign will incorporate:

• The Great Trainer: a personal training programme downloadable to a mobile phone with GPS
• A dozen of TimePoints in various cities all over the country, called the The Great Way, a network located throughout the UK to allow runners to monitor their progress along identified training routes:
• The Training Room, a website to drive the project: http://www.greatactivity.org/
• A nationwide network of mass participation events

The mass participation element of the campaign began on Sunday, May 20th at the BUPA Great Manchester Run in which 28.000 runners took part.

Brendan Foster, a former distance runner (5 and 10k) and founder of of the Great North Run is the brainchild of ths campaign, which also has the support of the government and the Prime Minister, Tony Blair.